Lead Generation and Lead Nurturing

Presented by

Nick Footer, Anvil Business Development Executive and Jeff Linton, Act-On Senior Manager, Product Marketing

About this talk

Where to Find Leads and How to Nurture and Convert Them. Leads are everywhere, just waiting for you to find them! They are using search engines to find you, reading articles and blog posts about you, visiting your site, and downloading your whitepapers. Nick Footer, Business Development Executive at Anvil Media, will outline which online marketing channels generate quality leads and provide the newbie and advanced marketer strategies and tactics per channel. Then Jeff Linton, Senior Manager, Product Marketing at Act-On, will provide ways to nurture and convert those leads through marketing automation. Note: Slide 15 - Image Credit: GetListed.org, Inc. and David Mihm

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Founded in 2000, Anvil Media, Inc. is a search engine marketing (SEM) agency specializing in search engine optimization (SEO), pay-per-click (PPC) management, online reputation management (ORM), social media marketing (SMM) and analytics & conversion optimization services. Anvil helps build its clients’ businesses by applying a breadth of SEM strategies and tactics, as well as a unique background in marketing and e-business consulting. Anvil’s overall vision is to be the most respected SEM firm in the world.