Advanced Analytics – Data discoveries you can use

Presented by

Kim Toomey, Anvil Senior Account Executive

About this talk

Albert Einstein once said “Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted.” In this webinar, we’ll try to decrease the gap between those two concepts to identify metrics that count and turn them into actionable insights for your business. Make sure to bring your analyst hat as we’ll take a look at the power of cross-channel analytics, attribution modeling and deep dive data analysis.

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Founded in 2000, Anvil Media, Inc. is a search engine marketing (SEM) agency specializing in search engine optimization (SEO), pay-per-click (PPC) management, online reputation management (ORM), social media marketing (SMM) and analytics & conversion optimization services. Anvil helps build its clients’ businesses by applying a breadth of SEM strategies and tactics, as well as a unique background in marketing and e-business consulting. Anvil’s overall vision is to be the most respected SEM firm in the world.