If you're like most marketers, your marketing cloud probably looks more like a Google spreadsheet. And that's a shame. Marketing clouds offer feature-rich platforms to deliver a complex and fully fleshed out marketing team experience. Essentially, they do the heavy lifting for you. But marketing clouds are pretty new -- and we're not seeing a huge penetration right now, partially due to a layer of complexity that could be off-putting to some. But the marketing cloud landscape is changing -- and if you're clever, you'll want to get in on the ground floor.
Marketing clouds encompass smart emails and SMS messaging; social targeting; integrated call center and customer relationship management (CRM) support; data-supported marketing; smart apps, and more. Because they incorporate all data an organization knows about each customer, these cloud-based solutions empower marketing to be more efficient, engaged, and effective. While cloud solutions can be complex, time-consuming, and costly to implement, they are a good investment, according to about two-thirds of executives VentureBeat surveyed for its report, "Marketing Clouds: How the best companies are winning via the best technology." In this webinar, VentureBeat Research Analyst will discuss the hurdles and benefits of marketing clouds, most useful features, and cloud's impact on marketing initiatives.
When you leave, you'll know:
* What makes up a marketing cloud and why it may be right for your organization
* The five different types of marketing cloud
* VentureBeat's best marketing cloud software bets for SMBs, enterprises, and startups
* The ROI marketers can expect from their implementation
* How to improve adoption by encouraging user adoption
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Michael Healey, CEO, Yeoman Technologies
* Rachel Silva, Assistant VP, Marketing, Pep Boys
* Wendy Schuchart, Moderator, VentureBeat
Sponsored by IBM Silverpop