Developing an Engagement Marketing Program with Online Summits

Presented by

Ryan Lincoln, BrightTALK

About this talk

Find out how you can use online summit programs to engage relevant audiences and promote your company’s products and/or services. At this event you will learn how BrightTALK: •Helps technology companies leverage summits for their engagement marketing programs •Develops technology summit programming •Generates demand for sponsors •Executes summits and captures audience engagement •Delivers business value to sponsors with post summit intelligence Online summit programs target the audience you care about most: business and technology decision makers around the world. They are free to attend and offer access to a highly targeted community. Speakers include leading analyst groups, academia, government agencies, associations, businesses as well as sponsors whose content attracts professional audiences. Your company will be highlighted alongside leading thought leaders and your event will shape the message heard from your target market.

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Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.