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Driving B2B Sales Success with Predictive Analytics

In recent years, spending on B2B marketing and sales technology has seen explosive growth. But sales closing rates and quota attainment have remained flat at best. What’s going on? Today’s companies are more data-driven than ever before, but in this new world of big data and increased business velocity something is clearly undermining the benefits that should come from sales and marketing investments in people, technology and process improvement.
Recorded Sep 7 2016 43 mins
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Presented by
Kevin Brooks, CMO, DxContinuum
Presentation preview: Driving B2B Sales Success with Predictive Analytics

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  • Why brands like Amazon are using “dumb” bots for smart service Sep 20 2018 5:00 pm UTC 60 mins
    Abinash Tripathy Co-Founder and Chief Strategy Officer, Helpshift
    Reportedly, 44% of Americans would rather scrub a toilet than call customer support. And heeding that cry for help back in 2016 or so, companies across the land stepped up to the plate, taking customer service from the phone to texting and messaging with AI-powered, NLP-reliant smart chatbots that could tell jokes, offer small talk, place taco orders, and more.

    Where those messenger bots fell down, though, was in actually understanding customer intent and delivering on-point customer service. So companies were left with frustrated customers who’d still rather get a root canal than talk on the phone, but left with a broken messenger-based solution that only made the experience worse.

    The answer: Make bots "dumber," to make customer service smarter. Simpler rules-based chatbots are easy to implement, easy to use, 99-percent effective web and mobile-based messenger apps that don't try to hold conversations — they just solve customer service issues, fast.

    To learn more about why companies like Amazon are dumping the NLP bots and going all-in on a new generation of rules-based chatbots, don’t miss this VB Live event!

    You’ll learn:
    * The difference between NLP and rules-based bots and why it matters
    * Why companies like Amazon are turning away from natural language processing-driven bots to rules-based bots
    * How to deliver mobile and web-based customer service that works, using the right bots.
    * How rules-based bots make the customer journey more effective

    Speakers:
    * Abinash Tripathy, Co-Founder and Chief Strategy Officer, Helpshift
    * Mitch Lee, Manager, Credit Karma and Co-Founder, Penny
    * Leslie Joseph, Principal Analyst, Forrester Research
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Helpshift
  • How to cross new frontiers with your subscription business Recorded: Sep 12 2018 60 mins
    Patrick Unnold, VP Customer, Recurly and Luke Salinas, SVP Strategy, Adyen
    The subscription model is booming --subscription commerce grew more than 100 percent each year between 2011 and 2016, and the growth continues. Savvy companies are reaping the rewards: high recurring revenue that’s predictable paired with a competitive and sustainable business model. The potential ROI for global expansion is wide open, but many who try to take their subscription model global overlook important issues that can make or break success in new markets.

    Learn about the best practices to expand your subscription business into new countries including how to manage local payments, get the right partners on board, optimize authorization rates, tackle key challenges in potential markets, mitigate fraud, and more when you join this VB Live event!

    Register for free now.

    Webinar attendees will learn about:
    * The opportunities provided by the explosive subscription model growth around the globe
    * How to overcome regional challenges, including local payment methods, regulations, data security, and taxation
    * How to identify knowledgeable partners to accelerate your global expansion
    * How localized communications throughout the subscription lifecycle boost subscriber retention
    * Common fraud issues to anticipate and how to mitigate them

    Speakers:
    * Patrick Unnold, VP Customer, Recurly
    * Luke Salinas, SVP Strategy, Adyen
    * Lily Varon, Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Recurly and Adyen
  • Digital Transformation with Inbound: An Enterprise Guide Recorded: Oct 20 2016 33 mins
    Shellie Hutchens, Director of Marketing, Mediacurrent
    Inbound marketing has surged in popularity in recent years, effectively generating 3 times as many leads as traditional outbound.Yet, many large enterprise organizations struggle to dedicate the resources needed to get started.

    A properly-implemented inbound marketing strategy improves the impact of your overall marketing efforts by increasing audience engagement, driving traffic to all of your content, fostering stronger relationships, and ultimately, building your pipeline.

    In this webinar, Shellie Hutchens, Director of Marketing at Mediacurrent will give you actionable advice to get a handle on this untapped resource.

    Topics include:

    • Overcoming challenges to inbound marketing implementation
    • Considerations before implementation
    • Proving measurable ROI
    • Innovative ways to make sure your system works for your goals
  • Account-Based Content Marketing Hacks Recorded: Oct 19 2016 62 mins
    Dayna Rothman, VP Brand, Content and Demand Generation, EverString
    ABM strategies require the coordination of a lot of moving parts.

    In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.

    You will learn:

    - How to leverage what you already have to create personalized content that resonates with accounts
    - About the different levels of account-based content marketing so you can prioritize where and how to spend your time
    - How to use different types of marketing technology to bring your account-based content to the next level
  • 3 Data-driven Ways To Power Marketing Campaigns Recorded: Sep 28 2016 32 mins
    Adam Corey, VP Marketing, Tealium
    It's no secret that brands today are investing more money than ever in marketing technologies to gain better insight into customer preferences and behavior. We rely heavily on these systems to collect data and deliver the best experience for engaging and converting visitors. However, when this data isn’t shared between your vendors, you may be overlooking a big opportunity to maximize return on your investments.

    This webinar will explore 3 ways to power intelligent marketing campaigns by leveraging real-time data you already have, as well as examine a more practical take on how to extract value from connecting data across your entire technology stack, allowing more timely, relevant, and meaningful interactions with the customer.
  • 8 Ways Video Can Supercharge the Bottom of Your Funnel Recorded: Sep 15 2016 47 mins
    Joe Gelata, Head of Global Revenue Operations, Vidyard
    Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.

    In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:

    • 8 different video types to support the BoFu
    • How to map your content to different stages of the funnel
    • What information your potential buyers are looking for
    • How to connect your video marketing campaigns to ROI
  • Planning a Video Marketing Campaign: What to Expect and Where to Begin Recorded: Sep 14 2016 15 mins
    Anastasia Antonakis, Principal Content Strategist, Incite. Creative Media House
    Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
  • Driving B2B Sales Success with Predictive Analytics Recorded: Sep 7 2016 43 mins
    Kevin Brooks, CMO, DxContinuum
    In recent years, spending on B2B marketing and sales technology has seen explosive growth. But sales closing rates and quota attainment have remained flat at best. What’s going on? Today’s companies are more data-driven than ever before, but in this new world of big data and increased business velocity something is clearly undermining the benefits that should come from sales and marketing investments in people, technology and process improvement.
  • The State of Influencer Marketing Recorded: Aug 23 2016 63 mins
    Brian Solis, Principal Analyst, Altimeter Group
    Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.

    This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:

    - Budget allocation
    - Preferred social platforms
    - Key challenges faced
    - Measuring success
    - Top performing tactics
    - Why influencer marketing works

    About the speaker:
    Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
  • Content Marketing: How Blogging Offers Actual ROI Recorded: Aug 17 2016 61 mins
    Suzanne Baran, Content Strategist, Capital Group
    Adaptive businesses have found success in creating a digital footprint by publishing original content. Savvy digital marketing tactics offer branding and audience growth. Come learn:

    - Why content is at the forefront of digital strategy
    - How to evangelize the importance of content marketing for your brand, product, service, or sector
    - Tips and tricks of the trade
    - Making a case for content marketing resources and measuring your efforts
  • Mobile ROI: How to achieve massive results Recorded: Aug 4 2016 61 mins
    Jonathan Winters, Miniclip Games
    If it's done right, ROI is the ultimate marketing metric. There are few marketing initiatives that aren't ultimately supposed to strengthen the bottom line. Yet without a clear idea of how your campaigns are targeted, and what your objectives are, a fuzzy focus on ROI becomes an insecure and confusing metric. So how do you do it? When should you start focusing on ROI as your main metric? How do you encompass all the different ways in which marketing outreach (email campaigns, in-app messaging, retargeting, segmentation) contributes to and multiplies ROI?

    Join VentureBeat and its panel of experts from top gaming and ecommerce outfits to discuss their own approaches to the problem. In this webinar, we'll be debating:

    + How the best of the best measure ROI (Calculations, methods & techniques: how the experts do it)
    + How to solve key challenges and roadblocks to getting great results
    + Why and when ROI should become your core metric

    Speakers
    * Sebastian Goldt, Lead Performance Ad Networks, Lead Performance Ad Networks, Innogames
    * Jonathan Winters, User Acquisition Specialist, Miniclip Games
    * Paul H Müller, Co-Founder and CTO, adjust
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    Join us for this executive session and register for free today.

    Sponsored by adjust
  • Masters of Mobile Data: Acquiring High-Value Users, The Right Way Recorded: Aug 3 2016 61 mins
    Ashley Blackmon, VP marketing, Zillow Group
    In Part 1 of this compelling Masters of Mobile Data series, you'll learn how to acquire high value users the right way. If you build it, they will come. Right. That may be the hope of many mobile app publishers, but it’s not even remotely true when it comes to the battle for quality users in 2016. And while most app publishers know it’s essential to have a fierce user acquisition strategy in place, what that consists of and how they put it into practice is another thing altogether.

    That’s why VentureBeat took a deep dive into mobile user acquisition. We were determined to find out what’s working for successful app publishers, what you should be paying to acquire high-value users, and which user acquisition solutions you need to partner with in order to have an ironclad UA methodology in place.

    In the process, we surveyed over 700 mobile developers with a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts.

    Of course, you could read the full report -- or you could tune into this not-to-be missed webinar that will cover the most essential takeaways needed to hook those quality users.

    In this webinar, you’ll:

    * Learn the price app publishers are currently paying to acquire quality users across several categories
    * Review the top user acquisition platforms and why
    * Understand the role of timing in UA
    * Maximize organic installs of your mobile application

    Speakers:

    * Dave Myers, COO and Co-Founder, mParticle
    * Ashley Blackmon, VP marketing, Zillow Group
    * Alexandra Press Maguire, Digital Marketing Director, Gilt Group
    * John Koetsier, Mobile Economist, TUNE
    * Rachael Brownell, Moderator, VentureBeat

    SPONSORED by mParticle

    Register today for this free VentureBeat Live event
  • Customer Data - The New Value Exchange Recorded: Jul 21 2016 29 mins
    Adam Corey, Tealium
    With the continued explosion of digital and data-centric technologies, a rich stream of customer data is increasingly available to today’s marketers – and a company’s first-party data is undoubtedly a growing source of competitive advantage. But the opportunity to generate deeper customer insights and understanding with that data comes with the expectation of a connection or interaction that goes beyond the transactional.

    During this interactive discussion, Adam Corey - VP of Marketing at Tealium - will explore how data has become the new 'value exchange' between brands and consumers, and how to leverage that data to generate business value while maintaining consumer trust and loyalty. He'll share:
    - the pivotal moments of data capture that brands should focus on (or steer away from)
    - the key differences between a transactional vs. emotional data exchange
    - the core principles of a successful data-driven approach
    - the critical elements of a comprehensive data security/ privacy practice

    We hope you'll join us.
  • Improve Marketing ROI by 11X with Influencer Marketing Automation Recorded: Jul 18 2016 52 mins
    Nielsen Catalina Solutions and Rustin Banks, TapInfluence CPO/Co-founder
    Earlier this year, Nielsen Catalina Solutions released a first-in-class study, revealing that influencer marketing delivered unprecedented ROI for a Fortune 500 brand. In this webinar, TapInfluence co-founder and CPO Rustin Banks and Joshua Books from Nielsen Catalina Solutions will unveil the marketing technology that made these results possible and expert insights into the campaign methodology. Watch this webinar and learn how TapInfluence was able to deliver an 11x ROI over traditional advertising using Influencer Marketing Automation.
  • Webinars in the Digital Age Recorded: Jul 14 2016 62 mins
    Kushlani De Silva, Senior Lead Marketing, WSO2
    Webinars have evolved into becoming one of the most cost effective, yet powerful tools, in lead generation, nurturing and customer acquisition. With Digital Marketing, becoming the name of the game in 2016, your webinar strategy needs to sit at the heart of your digital strategy Join this webinar to learn:

    - How webinars can contribute to an organisations digital strategy,
    - Best practices to follow when using webinars as part of a digital strategy.
    - Measuring the success of webinar campaigns effectively.
  • How to Optimize Your Digital Marketing to Drive More Calls and Customers Recorded: Jul 13 2016 56 mins
    Blair Symes -- Director of Content Marketing at DialogTech
    Digital marketing has gone mobile. And thanks to smartphones and click-to-call, digital ads will drive over 100 billion calls to businesses in the U.S. this year. In today's mobile-first world, the success of your digital marketing often depends on your ability to drive calls. You now have to know the ads, keywords, and web pages driving good calls – so you can optimize for what’s bringing in not just the most leads, but the most customers.

    Join call attribution experts from DialogTech to learn how today’s most successful marketers are using call data to prove and improve drive ROI. You’ll learn:

    •The enormous impact smartphones are having on digital marketing
    •How to optimize search, social, and display campaigns to drive calls and sales
    •What data marketers must capture around phone calls to optimize ROI
    •Real-world stories for how digital marketers use call data to drive revenue
  • Connecting the Customer Journey Recorded: Jul 6 2016 35 mins
    Steve Donatelli/ Matt Beck/ Noah Brooks, SolarCity
    A core element of successful customer engagement is not just a comprehensive understanding of an individual’s preferences and interests, but also any and all interactions with your brand. That sounds basic enough when dealing with known customers, but the critical piece is the ability to associate previously anonymous behavior with those known customers. In this session, Steve Donatelli and team of SolarCity detail the arduous process of stitching together data across systems – including web analytics, customer relationship management (CRM), and digital marketing applications – to finally build a comprehensive view of the customer journey for the first time. They also explore the profound impact of this unified customer view on their business, from better understanding hits and misses to lower acquisition costs.
  • Cleaning House: From Dirty Data to Clear Insights Recorded: Jul 6 2016 17 mins
    Daryl Acumen, Hewlett Packard Enterprise
    In this keynote session at Digital Velocity 2016, Daryl Acumen, Senior Manager of Digital Analytics at Hewlett Packard Enterprise, explores how HPE went from mounds of dirty data to a stream of crystal clear insights, and how they're addressing data quality across their spectrum of digital channels.
  • Get Social With Account-based Marketing: 5 Steps to Bring Social Into ABM Recorded: Jun 28 2016 41 mins
    Amelia Ibarra
    Are you lost in the social wild—trying to understand how to cut through the noise of all the tweets and status updates to reach your target accounts? How do you even find your target audience on social media?

    Join us for this free seminar to learn how to identify your target audience and then find and engage them on social media. We'll teach you best practices as well as ways to measure your success. Get ready to take your account-based marketing to the next (social) level.
  • Predictive Analytics: A Content Marketer's Secret Weapon Recorded: Jun 28 2016 54 mins
    Sean Zinsmeister Senior Director of Product Marketing at Infer & Hana Abaza - VP Marketing at Uberflip
    What if you could produce content that hit the mark every single time?

    Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content.

    So, how can you start leveraging predictive analytics in your content marketing strategy? Join Uberflip and Infer for a webinar where we'll examine the intersection between content marketing and predictive analytics.

    You will learn:

    Why content marketing and predictive analytics go hand-in-hand

    How to drive more value from content using effective targeting and segmentation from predictive analytics

    How top B2B organizations are leveraging predictive analytics to boost their B2B marketing results
Real life case studies and insights from leading technology marketers
Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.

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  • Presented by: Kevin Brooks, CMO, DxContinuum
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