Social Media for B2B: Lead Generator or Marketing Toy?

Presented by

Philippe Ruttens, European Online Marketing Manager & Lead Generation, Iron Mountain

About this talk

Information management company Iron Mountain has been trying in 2010 a range of advertising and engagement campaigns on main social media LinkedIn, Twitter, Facebook, YouTube, SlideShare and XING. The key objective was to test such marketing channels for B2B lead generation, in addition to the awareness building benefit. Results and learnings have been generated through an 8-week pilot and will be summarised in this webinar, aiming to focus on the use of social media for B2B marketing, through examples, KPIs and anecdotes. The focus will be on lead generation using online channels and how companies can improve their competitive positioning without alienating their target audiences. Philippe Ruttens has been working in B2B marketing roles at international level for companies like Accenture, Ernst & Young, Cap Gemini and MasterCard for the last 18 years. Philippe is now Lead Generation & Online Marketing Manager (Europe) at information management leader Iron Mountain, based in Brussels. Over these last few months, he has been increasingly experimenting with a range of B2B lead generation activities on various social media and advertising platforms across Europe.

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