Accelerating Growth in the Channel Using Online Events

Presented by

Dave Carpenter, Carpey Marketing & David Pitta, BrightTALK

About this talk

Marketers are often the first to face budget cuts during the tough economic times. How can you continue to provide your team with Sales Qualified Leads even when budgets are tight? Learn the secrets to growing your business with David Carpenter, a 20-year sales and marketing executive in the technology space who scaled a national VAR online event program in less than 6 months. This program produced on average 5 times more leads than field-based and email campaigns every month. Topics Covered: •5 steps to developing an effective webcast or online event program •Using a simple business case to sell your event program to manufacturers (HINT: They will pay for your entire webinar strategy as your company produces more leads than ever before.) •Avoiding common pitfalls in building an online event sales and marketing strategy

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