Creating a Marketing Narrative that Drives Sales

Presented by

Mike Vizard; James Miller and Simon Gerzina of BrightTALK

About this talk

Technology marketers are developing more content than ever in an effort to engage audiences and build brands by creating a compelling narrative around their products and services. But telling a story is only part of the equation. That narrative must be tightly aligned with the buying cycle in a way that identifies leads that need nurturing versus those who have demonstrated a clear and compelling need for your company's goods and services. Join in as independent blogger Mike Vizard and BrightTALK’s James Miller and Simon Gerzina discuss how to humanize content, align topics and presenters, map content to buying stages, and optimize distribution.

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Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.