Content & Audience Development for Tech Marketers

Presented by

Kingman Tang, Senior Manager, ITaaS, NetApp; James Miller, VP, BrightTALK; and Morgan Cantrell, Marketing Manager, BrightTALK

About this talk

Join leading marketers from NetApp and BrightTALK to find out how they are using content strategy, data analysis, social networks and innovative promotion to attract thousands of the world's leading IT leaders to their online events. Attend this presentation to discover useful data points and actionable tips to use while optimizing your own event programs. TOPICS COVERED: - How to map your content strategy to your objectives and target audience - What it takes to attract and engage the world's top IT professionals - Which topics and formats have been most popular amongst various segments of IT leaders - Where and how to promote your webcasts to reach the right professionals - What senior IT professionals are watching on BrightTALK

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Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.