Marketing to a Changing Information Security Landscape

Presented by

Derek Brink, VP & Research Fellow at Aberdeen Group; Jason Olsen, Sales Manager, BrightTALK

About this talk

With the evolving information security landscape, emerging markets, and changing buyer research patterns, it is increasingly important to deliver the right message to the right person at the right time. Join Derek Brink, VP and Research Fellow of Aberdeen Group, and BrightTALK to find out the most recent trends in information security and their implications for marketers. Find out how to track and respond to buyers' digital body language as the presenters marry the topics of content, distribution, and insight into a discussion of best practices in influencing the ever-growing, yet fragmented, online audience. TOPICS COVERED: - Understanding the changing role of the CISO - Mapping online research habits of information security professionals to the emerging markets - Aligning your content strategy with your objectives and target audience - Reaching the right professionals with your content and keeping them engaged

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