Content Marketing to IT Security Professionals: 2011 Trends and Best Practices

Presented by

Derek Brink, VP & Research Fellow at Aberdeen Group; and Jason Olsen, Sales Manager at BrightTALK

About this talk

Today's top IT security vendors are running dynamic content marketing programs that identify and address trending issues in security communities across the web. With a myriad business demands to worry about, stepping back to see the bigger picture isn't always easy. Join Aberdeen Group and BrightTALK as they share 2011's top-performing content in the IT security community and discuss best practices for creating an effective content calendar in 2012. TOPICS COVERED: - Content marketing to an evolving IT Security audience - Fostering consistency and setting deadlines for timely execution - Avoiding gaps in your messaging - Identifying trends in 2011's best-performing IT security content

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