Integrating Webcasting into Your Product Launch--Intel Case Study

Presented by

Michelle Megarry, Global Marketing at Intel with James Miller, BrightTALK

About this talk

This webcast interview will be an open discussion with Michelle Megarry from Intel. She was the manager and strategist for Xeon 5500 server launch campaign. This was Intel's largest global enterprise launch this year. This interview will cover developing the strategy, creating the content, executing the program and measuring the results. A key component of the launch was a number of embedded webcast channels so we will do a deep dive into this tactic. In addition, we will discuss joint messaging with strategic partners like IBM, VMware and Microsoft.

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Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.