How to Boost Sales with a Free Trial Model

Presented by

Dominique Levin, CMO, Totango

About this talk

This presentation will look at the state of the art in utilizing a free trial model in B2B marketing. Find out how to systematically increase revenues and lower customer acquisition costs using a self-service, free trial. The speaker will present findings from the analysis over over 1 million trial and paid customers. Learn how to find trial users most likely to buy, how to engage these prospects and turn them into paid customers.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (661)
Subscribers (10739)
Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.