Winning with the Fundamentals

Presented by

Jaime Punishill, Brendan Walsh, Brian Randall & Karen Dawson - Lionbridge

About this talk

What Marketing During COVID-19 Reminds Us That We Should Already Be Doing Crises - like the current COVID-19 pandemic -- only serve to amplify the importance of the strategies we already knew were vital to successfully connecting with buyers in today’s world. While we chase conversational bots, AI driven marketing, ABM, video-based sales, and other strategies du jour, we are distracted from the basics necessary to reach, connect, and engage with potential & current customers. Don’t be paralyzed by the environment or distracted. Come join our fireside chat and hear how one team has leaned into the current environment by focusing on the fundamentals and meeting buyers where they are right now. Join this hour-long panel discussion to get actionable advice, with specific examples, for how to create winning approaches that: Amp up employee engagement to keep your employees focused, productive, happy, and thriving through this uncertain environment Create emotional connections with your audiences by engaging your crisis response mode, staying true to your brand, & messaging empathically and authentically to connect your products or services to your buyer’s pain Harness the digital only customer journey to make data driven decisions, pivot to agile marketing, and complete/optimize your remote buying experience Speakers: Jaime Punishill, CMO, Lionbridge Brendan Walsh, Global Technical Search SME, Lionbridge Brian Randall, Director NA Strategic Accounts, Lionbridge Karen Dawson, VP of Brand Marketing, Lionbridge
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