RSA Content Marketing Best Practices

Presented by

Branden Williams, CTO of Marketing, RSA; Mike Dahn, Founder, Security B-Sides; Jason Olsen, Info. Security Lead, BrightTALK

About this talk

Every February, thousands of security professionals gather to hear from leading IT security vendors about the latest advancements in the industry. As marketers aggressively prepare their companies, getting the most out of RSA-related content is becoming increasingly important for generating demand in 2012. RSA, Security B-Sides and BrightTALK are coming together to discuss best practices for creating, leveraging, and repurposing RSA-related content. Attend this interactive webinar to hear from seasoned experts how to attract and retain your target audience’s attention -- before, during, and after the conference. Topics discussed: - Generating brand attention, recognition, and recall at RSA - Efficiently and effectively opening content distribution channels - Measuring and extending the success of your conference sponsorship

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Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.