The Secrets of Building Online B2B Audiences with Social Media

David Pitta & Quoc-Thai Dang, Demand Generation Team, BrightTALK
Acting like a publisher and having your brand create content can be said the norm of the modern day B2B marketer. As thought leaders continue to tell marketers that “content is king and distribution is queen”, how is your organization driving audiences to your content outside of email? Join Quoc Dang & David Pitta of BrightTALK as they share the top tips for leverage partners found in social media networks to continuously drive net new audiences to content.

You will learn:

How to approach, interact and engage with audience gatekeepers
How to leverage what you have and negotiate your audiences
How to build a sustained network of "promoters of your content"
How to reward the stars and discipline the dogs
Apr 12 2012
45 mins
The Secrets of Building Online B2B Audiences with Social Media
  • Channel
  • Channel profile
Up Down
  • How to Engage B2B Marketers Using Social Media Jun 12 2014 7:00 pm UTC 60 mins
    If you’re a B2B marketer or a marketer that sells to these highly coveted decision makers, you’ll want to join this webinar: How to Engage B2B Marketers Using Social Media.

    During this webinar, we’ll reveal 5 critical insights you can apply right now to better reach and engage B2B marketers on social media. By incorporating these insights into your marketing playbook, you’ll answer questions like:

    Which social networks and platforms should you be active on?

    What topics should you build your content marketing strategy around?

    Which publications should you leverage for PR and online advertising?

    What are the top B2B vendors doing right, and how can you do it right too?

    How can you become more influential with B2B marketers?

    Join us and discover how you can use social insights to better reach, engage, and influence B2B marketers.
  • Expert Roundtable: Get More Users with Digital Marketing and Growth Hacking Jun 12 2014 4:00 pm UTC 60 mins
    Join this roundtable of experts as the discuss they latest and greatest in growth hacking for user growth. They plan to open the kimono on their own best practices that have generated repeatable and scalable growth. No time for theoretical discussions, this is hands on stuff!

    Roundtable topics:
    - Digital marketing vs. growth hacking: what’s the difference?
    - How to identify, acquire, and engage your target audience
    - Ways to turn your fans, followers and likes into qualified leads (even sales)
    - Beyond the basics: advanced social media and growth tactics for the pros
    - Best kept community management secrets will be revealed

    Panel: To be Announced Soon!
  • Roundtable: Social Media ROI in Financial Services Jun 12 2014 2:00 pm UTC 60 mins
    If a few years ago social networking was only a small component of marketing strategies that served to entertain trainees more than to create value for the business, today the scenario has changed drastically. Not only social media has assumed a central role in the marketing plans, but also the pressure to prove its ROI grew exponentially.

    Join this panel of experts who will discuss the challenges that social media pose to the financial services sector, how to prove the ROI of their initiatives and the value of social networks for business.
  • Building the Ultimate Online Community in 10 Steps Jun 11 2014 3:00 pm UTC 60 mins
    94% of buyers trust word-of-mouth marketing over advertising. That's why it's critical that you provide buyers and customers with the ability to communicate with each other. Based on the new Online Community Playbook, TOPO partner Scott Albro will outline a step-by-step process for building online communities that convert prospects and engage customers.

    Attendees will learn:

    The 10 essential steps for building a community

    How to recruit and engage members

    The 20+ applications a community can support

    How to track and optimize community health
  • 10 Crimes Against Content Marketing May 29 2014 12:00 pm UTC 45 mins
    There’s great content and there’s bad content marketing - it’s a fact. With the current state of content marketing at an all time hype, B2B Marketers need not jump on the bandwagon and commit crimes against Content Marketing. Join Quoc & Catarina of BrightTALK as they share the top 10 worst practices in content marketing. You will also learn how to create compelling content, drive the best audiences and accelerate pipeline.
  • How Online Communities Create an SEO Lift for Your Domain May 15 2014 6:00 pm UTC 60 mins
    In today’s world, it has become the norm for companies to spend large amounts of time and resources on social media marketing. Links to your site from Facebook, Twitter, Pinterest and (of course) Google+ not only drive traffic to your site, but increase your search rankings. So how can you complement the SEO value accrued via social media? Bring the social conversation onto your site through social communities.

    Join the SEO experts from Titan SEO, who will provide tips on how social communities can drive SEO lift with DNN’s social community platform, Evoq Social.
  • 7 Advanced Lead Nurturing Tips for Marketing AND Sales May 15 2014 5:00 pm UTC 45 mins
    Engagement with prospects is always a challenge - in both marketing or sales. It would be great to be able to send a quick email to each of our leads on an individual basis - but is this always a realistic option? Lead nurturing helps address this engagement challenge and helps deliver the right information to the right leads at the right time.

    Join Mathew Sweezey, author of "Marketing Automation for Dummies," as he addresses the challenges of lead engagement for both marketing and sales teams and gives us valuable information on how lead nurturing can help solve this problem.
  • Marketing Automation: Templates, Templates, Templates! May 15 2014 4:00 pm UTC 45 mins
    Ah! You just sent all your requirements for a new campaign to your automation agency or internal resources and forgot a couple of points. Again. What if you could use a template that includes a collective wisdom of several marketers and a checklist?
    The webinar will cover several template types you can download and use for your next campaign:
    - automated campaign template with a check list
    - campaign review list for stakeholders
    - email templates considerations (best practices, translation ease, etc.)
    - Word document template anybody can use for internal emails
  • Spinning Plates: Personalisation vs. Automation Roundtable May 15 2014 2:00 pm UTC 55 mins
    The connected, digital savvy consumers are more demanding than ever: they expect to receive the right messages and content at just the right time and through the channels they use.

    This requires a often difficult balancing act: making content relevant and self-service whilst not draining the company's resources to do so.

    Join this panel session to learn from the experts how to achieve personalisation through automation and make spinning plates a doodle in 2014.
  • The Building Blocks of High Performance Integrated Marketing May 15 2014 10:00 am UTC 45 mins
    The Building Blocks of High Performance Integrated Marketing
  • Panel: People, Process, Content -- THEN Automation May 14 2014 4:00 pm UTC 55 mins
    The role of the B2B marketer has changed because of technology, and this change has been led by an evolution in buying and selling driven by technology. Marketing systems are collecting incredible amounts of data about millions of different (often fleeting) interactions that is practically never applied to anything useful. Furthermore, many technology systems are not properly integrated, and/or their implementation strategy did not plan for broader communication between complimentary technologies. We know both more and less about our prospects than ever before, all because of technology.

    Campaign automation strategy needs to support a broader, more strategic approach to Demand Generation that involves aligning people, process, content and technology around the buyer in order to better support their purchasing journey.

    In this panel discussion featuring demand generation and marketing automation experts, we will discuss how B2Bs should outline their Demand Generation strategy … before they make their marketing technology decisions.
  • The real inbound marketing story - Moving from tactics to strategy Apr 24 2014 2:30 pm UTC 45 mins
    Moving from tactics to strategy with you Inbound marketing lead generation.
    One of the most important elements of successfully realising the full benefits offered by adopting an inbound approach to marketing is managing the transition from tactical campaign-based thinking to that required for strategic inbound marketing.
    Join Hubspot and Tomorrow People for a 40 min webinar discussing the current B2B landscape of inbound marketing and learn how to transform your performance effectively.
  • Work Together Even When You're Not Together! Collaborate in the Cloud Recorded: Apr 23 2014 48 mins
    Collaboration is crucial when it comes to your marketing team. No matter if you're based locally or globally, the concept of work and the way we interact is completely changing. With smartphones and tablets taking over our lives, efficient collaboration, coordination, and consistency around marketing campaigns and messaging can be challenging when running a marketing organization.

    Join this webinar to discover:

    - The latest and greatest in marketing automation and file sharing platforms
    - Content collaboration tools that save time and keep branding consistent between teams
    - How centralizing assets can ease global content translation and localization
    - Real-time content and campaign sharing that can spark new ideas and educate your organization
  • Launching a Marketing Campaign from Start to Finish in Box Recorded: Apr 22 2014 55 mins
    Collaboration, coordination, and consistency around marketing campaigns and messaging can be challenging when running a global marketing organization. Without the ability to store, share, and monitor your campaigns and content on a common platform, marketers struggle with communicating across the silos of their company. The potential result of this disconnect can range from wasted content to inconsistent messaging.

    Join this webinar with Fathom, a top digital marketing agency, to learn how their marketing team works together with Box to save time, keep branding consistent, and increase efficiency.
  • Big Data In The Age Of The Customer Recorded: Apr 17 2014 41 mins
    Big data has received a lot of media attention in the last two years, but the noise is drowning out the real opportunity. That is to use more available data to help your business win, serve and retain increasingly powerful customer. This webinar will present Forrester's point of view on why most firms are missing the true nature of big data, and illustrate how leaders are using data that is more diverse, messy, and large to make better competitive decisions.
  • Find Out What’s Really Stopping Your Customers from Converting Recorded: Apr 17 2014 41 mins
    You already use analytics tools to get important data about your web traffic. But if you aren’t getting feedback from your users about why they’re doing what they’re doing, you’re only getting part of the story.

    In this webinar, Phil Sharp, Senior Marketing Manager of UserTesting, will show you how usability testing can help you get inside your customers’ heads and uncover the hidden problems that are affecting your bottom line.
  • Unnecessarily Naked: The Digital Marketer’s New Clothes Recorded: Apr 17 2014 31 mins
    Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.

    Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:

    ●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline

    ●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns

    ●How to accurately calculate the true ROI and budget of omni-channel campaigns
  • How Does Cisco Use Big Data to Predict Sales? Recorded: Apr 17 2014 40 mins
    Learn how Cisco is using big data to predict sales, improve marketing effectiveness and forecast business. Cisco uses a method called ESP—Enterprise Sales Predications — to understand in advance which prospects are likely to buy, what products/services interest them, when and how much they’ll buy. Get a sneak peak at their secret sauce, and deep dive insights into how these predictions accelerate the sale cycle, increase the funnel, and seamlessly integrating into all downstream sales and marketing systems (CRM, SFDC, marketing automation, and CMS for targeting and personalization).
  • Measuring the Company-Wide Impact of Employee Engagement Recorded: Apr 17 2014 54 mins
    What is the value of an engaged, satisfied staff when it comes to influencing tangible customer metrics like retention, loyalty and even revenue?

    Learn how employee engagement is critical to your organization's overall wellness, and how happy employees will benefit your bottom line.

    Join Mike Phillips and Jerry Rackley as they discuss:
    - Executive buy in - how high employee engagement adds to the bottom line
    - How to increase and measure employee engagement
    - Who should own employee engagement
    - Examples of top engagement initiatives
    - Insights and best practices from Demand Metric and Cvent's 250+ organization study
  • Tapping Data Science to Create Lasting Customer Relationships Recorded: Apr 16 2014 23 mins
    If you’re trying to market to customers without taking data into consideration, then you’re marketing in the dark. To have a truly effective engagement with customers, marketers must get into the minds of their customers. Predictive data science can help businesses anticipate a customer’s next move and even optimize that customer’s potential lifetime value.

    This session will provide tips on how to leverage the power of predictive data science to build customer relationships that last a lifetime. Attendees will also learn how practitioners are putting predictive analytics into action to retain customers, boost margins and grow revenue.
Real life case studies and insights from leading technology marketers
Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.
Try a powerful marketing platform for your videos and webinars. Learn more  >

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: The Secrets of Building Online B2B Audiences with Social Media
  • Live at: Apr 12 2012 4:00 pm
  • Presented by: David Pitta & Quoc-Thai Dang, Demand Generation Team, BrightTALK
  • From:
Your email has been sent.
or close
You must be logged in to email this