Driving Demand through End-to-End Marketing

Presented by

Heather K. Margolis, President Channel Maven Consulting

About this talk

Prospects are bombarded by messaging everyday through email, mail, and cold calls. To truly drive demand, businesses must launch fully integrated campaigns including aspects of traditional and new media while being mindful of their budget and resource constraints. In this 1-hour webcast Heather K. Margolis of Channel Maven Consulting will tell you: o Why you need to be where our prospects are looking for information o How to brand yourself and your company online o Putting information out there to "get found" o High level ways to use social platforms to drive demand

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Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.