Secrets of How the Fortune 100 Buy Technology

Christine Crandell, President of New Business Strategies
Demand Generation has been transformed by a plethora of social engagement channels making driving pipeline easier as well as more complicated. This webinar discusses how to define a demand generation strategy that consistently produces qualified leads. Instead of experimenting to see ‘what works’, focus on discovering and aligning to what target buyers do, look for, and respond to in their buyers journey. The findings from a recent study on of how Fortune 100 CIOs and VPs evaluate and buy emerging technology are shared. You’ll learn how to convert this knowledge into demand generation programs that consistently deliver high quality leads; at a lower price. If you’re selling technology products, this is a ‘must attend’ webinar.

Topics Covered:
•Understanding the steps of the Sellers’ Compass
•Findings from Fortune 100 IT buyers journey study
•What types of assets IT buyers respond to at each step in the Sellers’ Compass
•Converting your Sellers Compass into Demand Generation strategies

Christine is the President of New Business Strategies where she has advised over 100 companies including Good Technology, McKesson, and Oracle on how to dramatically improve revenue performance. She is also a frequent writer and blogger for Forbes.
Aug 23 2012
48 mins
Secrets of How the Fortune 100 Buy Technology
Join us for this summit:
  • Channel
  • Channel profile
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    · How an Analytics Center of Excellence make a difference to the company, customers, marketing

    · What is an Analytics Center of Excellence, establishing its purpose, and creating the vision

    · The key functions and capabilities needed

    · The journey’s key stages, associated challenges, and what do you need to do to get to the next step

    · What metrics you should select to measure the value and impact of an Analytics Center of Excellence
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    Mobile apps present a unique challenge for e-commerce merchants. Not only do they need to positively engage your customers, they must also generate revenue for your company. 

    So what keeps customers happy and coming back for more? Apps that support the on-the-go lifestyle and are engaging enough to keep users interested for the long term.

    In this webinar, 5 Tips to make sure customers transact with your app, we'll provide a clear roadmap for success that focuses on specific dos and don'ts, including:

    - DO NOT be insensitive to data privacy concerns
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    If 2014 was the year of big data, 2015 may be the year that marketers learn to effectively harness and act on that data. But which tools are must-haves, and which are distractions? Join our panel of experts as they discuss:

    • The biggest attribution challenges facing marketers today
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    In this webinar, Duncan Clark will explain how you can tackle these questions to ensure your content marketing pulls its weight and delivers against business objectives.
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    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

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    About Doug Sechrist:

    Doug Sechrist is Vice President of Demand Marketing at Five9, the leading provider of cloud contact center software. Before joining Five9, he served as Vice President of Demand Generation at Eloqua as well as Taleo. He has also held Corporate and Field Marketing positions at ZANTAZ, an Autonomy Company, Intira Corporation, and Ascend Communications.
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    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business. Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Jim Williams:

    Jim Williams is a veteran marketer for early and growth stage tech companies. He loves bringing transformative concepts to market. Before joining the Influitive team he held marketing leadership roles at Eloqua, Unveil Solutions, Lernout & Hauspie, and several PR agencies.
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  • Employee Advocacy Case Studies from Hilton, Adobe & Dell Recorded: Feb 19 2015 43 mins
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  • How to Develop Leaders & Engage Your Workforce Through Employee Advocacy Recorded: Feb 19 2015 47 mins
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  • Tivoli’s Journey from Swings and Roundabouts to Geo-targeting Recorded: Feb 19 2015 37 mins
    Winner of several awards, including DIA Omni-channel and Global Markie award for best Cross-Channel Marketing Program, Tivoli Gardens, Denmark’s number 1 tourist attraction, will share in on its lessons delivering customer experience across all channels.

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    Hear Tivoli Garden’s vision for tomorrow’s digital marketing, which they, together with their agency Magnetix, aim to bring to life: Current strategy, roadmap, results and their take on key success criteria.
Real life case studies and insights from leading technology marketers
Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.

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  • Title: Secrets of How the Fortune 100 Buy Technology
  • Live at: Aug 23 2012 5:00 pm
  • Presented by: Christine Crandell, President of New Business Strategies
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