The ROI of Buyer Personas

Richard Harris, Senior Consultant, Demand Generation
In this webcast, John Sweeney and Richard Harris from DemandGen and James Ollerenshaw from Forrester will be discussing the reasons behind using buyer personas, the process of creating them for your organisation and some of the use cases and results. Get real input on how to increase your marketing effectiveness with buyer personas.
Sep 13 2012
49 mins
The ROI of Buyer Personas
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  • Title: The ROI of Buyer Personas
  • Live at: Sep 13 2012 12:00 pm
  • Presented by: Richard Harris, Senior Consultant, Demand Generation
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