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Lead Intel: Readying the Field to Successfully Follow-Up on Marketing Leads

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Jeff Linton, Product Marketing Manager at Act-On, Mitch Emerson, co-founder of Compelligence, Inc.
So much of marketing’s attention is focused on generating leads. But being prescriptive about the hand-off from marketing to sales – and ensuring your sales team is prepared to follow-up on those leads – is critical to ensuring the success of your marketing campaigns.

Ensuring the sales team has the information it needs at its fingertips will enable them to see the whole picture -- and make the hand-off from marketing to sales as smooth as possible.

Join Jeff Linton from Act-On Software and Mitch Emerson from Compelligence as they discuss what information marketing needs to provide to their sales team to enable targeted conversations with leads – and, ultimately, drive increased revenue. Speakers include Jeff Linton, Product Marketing Manager at Act-On Software and Mitch Emerson, co-founder of Compelligence, Inc.

Jeff is a speaker, presenter, and the 2006 winner of Selling Power Magazines “Sales Rep of the Year.” His 15-year career in B2B sales and marketing has been divided between roles as a senior sales executive and a marketing manager.

Mitch Emerson is the co-founder of Compelligence, Inc. Compelligence provides a software solution that enables companies to compete more effectively by combining best practices with a set of tools designed to manage and distribute intelligence. Mitch has a vast background that includes technical, marketing, and corporate strategy.
Aug 23 2012
45 mins
Lead Intel: Readying the Field to Successfully Follow-Up on Marketing Leads

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  • Title: Lead Intel: Readying the Field to Successfully Follow-Up on Marketing Leads
  • Live at: Aug 23 2012 3:00 pm
  • Presented by: Jeff Linton, Product Marketing Manager at Act-On, Mitch Emerson, co-founder of Compelligence, Inc.
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