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Lead Intel: Readying the Field to Successfully Follow-Up on Marketing Leads

Jeff Linton, Product Marketing Manager at Act-On, Mitch Emerson, co-founder of Compelligence, Inc.
So much of marketing’s attention is focused on generating leads. But being prescriptive about the hand-off from marketing to sales – and ensuring your sales team is prepared to follow-up on those leads – is critical to ensuring the success of your marketing campaigns.

Ensuring the sales team has the information it needs at its fingertips will enable them to see the whole picture -- and make the hand-off from marketing to sales as smooth as possible.

Join Jeff Linton from Act-On Software and Mitch Emerson from Compelligence as they discuss what information marketing needs to provide to their sales team to enable targeted conversations with leads – and, ultimately, drive increased revenue. Speakers include Jeff Linton, Product Marketing Manager at Act-On Software and Mitch Emerson, co-founder of Compelligence, Inc.

Jeff is a speaker, presenter, and the 2006 winner of Selling Power Magazines “Sales Rep of the Year.” His 15-year career in B2B sales and marketing has been divided between roles as a senior sales executive and a marketing manager.

Mitch Emerson is the co-founder of Compelligence, Inc. Compelligence provides a software solution that enables companies to compete more effectively by combining best practices with a set of tools designed to manage and distribute intelligence. Mitch has a vast background that includes technical, marketing, and corporate strategy.
Aug 23 2012
45 mins
Lead Intel: Readying the Field to Successfully Follow-Up on Marketing Leads
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Real life case studies and insights from leading technology marketers
Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.

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  • Title: Lead Intel: Readying the Field to Successfully Follow-Up on Marketing Leads
  • Live at: Aug 23 2012 3:00 pm
  • Presented by: Jeff Linton, Product Marketing Manager at Act-On, Mitch Emerson, co-founder of Compelligence, Inc.
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