Global PPC Campaigns: Challenges and Opportunities in a B2B Tech Environment

Presented by

Apan Amos Damri, Co-Founder, Operad

About this talk

This webinar will cover: - Understand the B2B tech environment and target audience - Examine how to determine budgets, campaign concept and ROI in B2B online services (SAAS and the likes) - Analyze 2 case studies with different product types and different budgets ($3K a month and $30K a month) - Discuss the shortcomings and opportunities in this specific environment - Learn how to pick the low-hanging fruit and identify the most effective immediate action Apan is the co-founder of Operad - a global search marketing firm located in Israel. He has been a web programmer since 1998, an SEO specialist since 2000 and PPC specialist since 2004.

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Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.