5 New Ways to Accelerate Demand

Presented by

Mani Iyer, Founder and CEO, Kwanzoo Inc.

About this talk

As an enterprise marketer, you are always looking for that extra edge to accelerate demand for your products and services. As online channels proliferate, it’s harder than ever to catch and keep your prospects’ attention, as they get bombarded with marketing messages and content offers every day. We will show you 5 new ways to engage your prospects, gain insights, accelerate demand, and grow your revenues: 1. Capture Leads Everywhere without Landing Pages 2. Make Nurture Programs more Engaging & Effective 3. Deliver Relevance to Individual Buyers with Every Interaction 4. Arm your Sales Team with Data and Insights in Real-Time 5. Tap Mobile as a new B2B Demand Channel About the speaker: Mani Iyer is CEO of Kwanzoo, a SaaS-based platform for building and running rich media campaigns that accelerate & optimize demand across all online channels (email, website, social, display, re-targeting & mobile). Marketers boost lead conversions, increase prospect response rates and deliver one-to-one relevance of marketing offers using Kwanzoo’s rich media marketing & ad units. Kwanzoo uniquely bridges marketing automation (MAP), CRM and email systems to display advertising. Clients include Adobe, SAP, HP, Box.com, Paychex, Satmetrix and UBM TechWeb. Mani previously founded a software business acquired by Oracle/PeopleSoft. Mani is a serial entrepreneur, industry speaker on demand generation, pipeline acceleration, multichannel marketing, B2B interactive marketing and advertising. He has spoken at leading industry conferences including OMS, Leadscon, Ad-tech, Conversion Conference, Social Email Marketing, DemandCon, TiEcon and Virtual Edge Summit.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (683)
Subscribers (10718)
Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.