Picking Up the Pieces: Secrets of Marketing in a Fragmented Digital World

Presented by

Joe Stanhope, Senior Analyst at Forrester Research and Steve Earl, Director Product Marketing at Webtrends

About this talk

Webtrends Webinar Picking Up the Pieces: Secrets of Marketing in a Fragmented Digital World Mobile is not social media and social media is not site. Marketing channels are clear. What is not always clear is how to achieve marketing success across digital channels. Marketing is going through a period of significant evolution. The era of easily compartmentalized silos has been usurped by the Splinternet, a large-scale fragmentation of devices, data access, and technology standards. The Splinternet upends many of the assumptions upon which interactive marketing is based and, at the same time, presents both challenges and opportunities for marketers. In this webinar, Joe Stanhope, Senior Analyst with Forrester Research, will present new research insights into the current state of marketing fragmentation and how it is changing the way companies approach digital marketing. Webtrends Director of Product Marketing, Steve Earl, will provide insights on how marketers can best position their companies for success, including: > Measuring what matters > Analytics that provide insight for marketers at all levels > Driving consumer engagement through segmentation and targeting > The emerging channel marketers should get ready for now

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