Unlocking the Business Value of the Social Enterprise

Charlene Li ,Founder & Analyst at Altimeter Group and Jeff Seacrist, VP of Partner Solutions
Everyone is talking about the Social Enterprise and how it can transform your organization – whether it’s unlocking expertise, connecting teams and people, or improving communications with customers. Ultimately, the real purpose of driving this business transformation is to improve business productivity and increase profitability. But how do you measure the success?

We have invited Charlene Li of Altimeter Group, an industry leader in social business strategy, to join us and share her insight into understanding and measuring this growing market. Charlene will share her real-world experience and how she sees the Social Enterprise changing the way business is done, how to connect measurable concepts around engagement to ultimate business success, and the direction and impact the social enterprise will have on the future.
Feb 6 2013
62 mins
Unlocking the Business Value of the Social Enterprise
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Insights For Digital Marketers
Digital marketing success depends on measuring what matters and gathering insights that drive action and learning. Absorb digital analytics best practices, learn from best-in-class case studies, and get the information you need to excel in interactive marketing with the Digital Analytics channel.

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  • Title: Unlocking the Business Value of the Social Enterprise
  • Live at: Feb 6 2013 6:00 pm
  • Presented by: Charlene Li ,Founder & Analyst at Altimeter Group and Jeff Seacrist, VP of Partner Solutions
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