How Social Media Can Make You A Stronger Leader: Insights from Damian Corbet

Presented by

Damian Corbet - Author, The Social CEO and Harriet Jamieson - Senior Content Manager, BrightTALK

About this talk

There remains a huge gulf in understanding by many leaders of what some are calling the Social Age – huge changes going on in society, enabling anyone with a smartphone to sign up to a social network and comment on anything and everything. Despite this revolution, which has been embraced by the masses, it is the people at the top of organizations who have been slowest to understand and adapt to it. While business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to 'get social' to survive. Damian's book, "The Social CEO", sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image. Join this live interview with Damian, where he shares the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations.

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