In our digitally focussed world, we constantly hear about how data is the new oil and how it has become a crucial data asset. Yet many of us still do not have a strategy that focusses on our data and ensuring we get the best from it. In this session we will look at why it’s crucial to have a data strategy in todays modern business, what we need to consider and how we build a platform that is appropriate to meet our data demands. A strategy that is centred upon our data and not restricted by our location, technology or working practices. For those businesses who want to be the successes of tomorrow, data will be at the core of that success, but without a data centric strategy you have already conceded ground to your competition, where’s yours?