Social WCM: Five Strategies to Achieve More With Less

Presented by

Adam Mertz; Jive Software, Product Marketing Manager

About this talk

If you haven't flipped your entire Web Content Management (WCM) strategy upside down, the sooner you do the better. In this session you'll learn how to turn user-driven content into a sustainable advantage by driving more traffic, better SEO, higher conversion rates and increased loyalty from your website content efforts while dramatically lowering costs. The five successful social strategies will draw on real-world use cases from organizations like Nike, Bank of America, RIM, and Intel to get on the fast track to success with social Web content management .

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Explore latest tools and technologies including Online Communities, Social Networking, Collaboration, Social Search, CRM and Wikis and examine how those tools are changing the way companies work. Through thought leadership, expert analysis and best practices, the Enterprise 2.0 channel provides the information you need to successfully take your company to a new level.