Business as Usual or Social Business?

Presented by

Scott Palmer, Intel; Cindy Costa, Yum!; Melissa Parrish, Forrester Research; Tony Zinga, Jive

About this talk

It all boils down to 2 choices: business as usual, or social business. Businesses that get social are building a company for the long game, creating a business model that endures with social at its core. Don't miss this live webcast where you'll hear Jive customers discuss how to use Social Business Software to win at engaging employees, customers, and the social web. Our panelists are visionaries who had the guts to say "no" to conventional wisdom and choose social early on, well ahead of the competition.

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