How to Build the Business Case for Social Media Marketing

Presented by

Adam Mertz; Jive Software, Product Marketing Manager

About this talk

Marketing’s world has changed more in the last 2 years than in the last twenty. Step one in leveraging these new social weapons is building a business case that shows others in the organization the impact on key business imperatives. This session will take social marketing out of the world of fluff and nice-to-have and will focus on key goals that it can drive. Real-world examples from major companies across industries – such as tech, retail, financial, and telecommunications – will also be highlighted that you can leverage in building your own business case.

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Explore latest tools and technologies including Online Communities, Social Networking, Collaboration, Social Search, CRM and Wikis and examine how those tools are changing the way companies work. Through thought leadership, expert analysis and best practices, the Enterprise 2.0 channel provides the information you need to successfully take your company to a new level.