Proactive, Engaging, Social - Redefining the Customer Experience

Presented by

Paul Greenberg, leading Social CRM consultant and blogger and Namrata Murlidhar, Sr. Product Marketing Manager at Jive

About this talk

Join Paul Greenberg, Social CRM industry expert and author, to learn how customer engagement is being re-defined in the new era of social business. He will discuss new approaches for engaging proactively with the new breed of customer, from how to get their attention, acquire, and retain them -- not just as buyers, but as advocates. How you deal with the social customer will be the basis for your company's success or failure.

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Explore latest tools and technologies including Online Communities, Social Networking, Collaboration, Social Search, CRM and Wikis and examine how those tools are changing the way companies work. Through thought leadership, expert analysis and best practices, the Enterprise 2.0 channel provides the information you need to successfully take your company to a new level.