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Marketing Smarter: Hitting Your Niche

Why should an individual seeking a financial advisor contact YOU? Why should your clients risk their reputation and REFER you? What makes you STAND OUT?

If you answered, "Great customer service!" or "Experience!" your voice evaporated in a crowd of thousands.

Wouldn't you like to be SOUGHT OUT by prospects instead of constantly chasing them? If prospects aren't finding YOU, you are missing your niche.

In this program, you’ll learn how to differentiate yourself so that you become the OBVIOUS CHOICE for clients. You’ll discover practical strategies for developing a niche that single you out as the "go-to" expert.

Enjoy the benefits of HITTING YOUR NICHE.

Join us to discover:
- Common mistakes financial advisors make around niching
- 3 specific steps to help you identify the best niche for you and your firm
- The 4 four niches you don't want to choose (and why)
Recorded Sep 24 2014 46 mins
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Presented by
Maria Marsala, Business Coach, Speaker & Former Wall Street Trader
Presentation preview: Marketing Smarter: Hitting Your Niche

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  • Channel
  • Channel profile
  • Legg Mason Outlook: What Could Go Right in 2017 Recorded: Jan 10 2017 58 mins
    Scott Glasser, Carl Eichstaedt, Jack McIntyre, James Norman
    There's no shortage of risks now, but experienced investors consider what could go right as well as wrong. That's why we brought four of Legg Mason’s top managers together to explore the potential positives for 2017 -- and how the year could unfold to get there. Welcome to this edition of MASTERCLASS.

    •Scott Glasser - Co-CIO, Managing Director, Portfolio Manager at ClearBridge Investments
    •Carl Eichstaedt - Portfolio Manager at Western Asset
    •Jack McIntyre - Portfolio Manager at Brandywine Global
    •James Norman - President, Equity Strategy at QS Investors
  • New Opportunities in Infrastructure Investment Recorded: Dec 15 2016 46 mins
    Rob Amodeo, Western Asset - Nick Langley, RARE Infrastructure - Matt Schiffman, Legg Mason
    A post election conversation about new opportunities in infrastructure investment with Rob Amodeo from Western Asset and Nick Langley from RARE Infrastructure.

    investment, finance, election, technology, infrastructure
  • Steering FinTech towards Sustainable Development & Green Economies Recorded: Dec 14 2016 31 mins
    Hazel Henderson, D.Sc.Hon., (FRSA)
    In 2015, the United Nations’ 195 member countries adopted their Sustainable Development Goals (SDGs) and committed to the global transition from the fossil-fueled industrial Era to low-carbon, knowledge-richer, green economies. This requires reforming incumbent finance and democratizing such services to drive this global transition toward accessible green technologies, jobs and infrastructure. While FINTECH companies can power this transition, few have embraced the potential of this next stage of human development. Too many FINTECH startups are being acquired by incumbent banks or coopted to serve narrow interests and conventional profit-maximizing.

    •Many block-chain based patents have been filed by Goldman Sachs, Wells Fargo, J.P. Morgan, Bank of America, as well as similar initiatives by Barclay’s, UBS, Santander, along with venture capital investors. Over 50 major financial institutions see FINTECH as cutting their internal costs by up to $20 billion annually by 2020.
    •Will FINTECH no longer be disrupting incumbent financial giants – but serving them by merely “paving their legacy cow paths” (i.e., back-office systems, records, transfers, loans, remittances)?
    •Or will FINTECH adopt higher goals and independent values beyond Wall Street’s worst greed and self-interest? Will they join the global transition to more sharing, accessible, cleaner, greener, sustainable economies for our common future?
  • Digital Transformation in Financial Services Recorded: Dec 14 2016 61 mins
    Jeff Tijssen, Spiros Margaris, Helene Panzarino, Ghela Boskovich, Bruce Jennings
    Join this panel session where our experts will discuss:

    - How are customers' demands changing, and how should banks respond?
    - How will new regulatory initiatives such as PSD2 and Open Banking change the face of banking?
    - Are banks truly digital, or are they just digitising existing processes?
    - The importance of partnerships and working with startups to unlock innovation
    - Will new emerging technologies such as blockchain and AI truly shake up the banking sector? When will we see widespread adoption?
    - What are the key challenges that are preventing banks from being more innovative, and how to overcome them?
  • Emerging Trends in FinTech: What's next for 2017? Recorded: Dec 13 2016 64 mins
    Salim Dhanani (Carta), Ina Yulo (BrightTALK), Paul Hampton (Gemalto), Tom Ryan (Anthemis)
    2016 has been an eventful year for FinTech in Europe. We’ve seen the rise of challenger banks, established banks snap-up stakes in rising stars, blockchain become mainstream and a growing demand by consumers, and businesses, for increasingly sophisticated FinTech solutions. Great. So now what do we think is in store for 2017?

    Join this panel to hear:

    -Experts' views on the year that was and what's to come
    -Will Blockchain still be a big thing?
    -Which new technologies can we expect to boom next year?
    -What's the next step in the journey for bank-fintech collaboration?
    -How will new regulations affect incumbents and new players?
    -Is there any innovation left in the payments industry?
  • Transforming cross-border payments with synergy from banks and FinTechs Recorded: Dec 13 2016 60 mins
    Gustė Sadaunykaitė (TransferGo), Alix Murphy (WorldRemit), Céline Winant-Pateron (Mango Pay), Alon Bigler (Credorax)
    Join this session where we will discuss:

    -What does transformation in cross-border payments mean today? In your opinion, has the FinTech bubble bursted already?

    -Why have we stopped talking about the revolution but started to look for the synergy between FinTechs and banks?

    -Why do banks cooperate with FinTech companies?

    -What is the advantage for FinTechs working with banks?

    -Does this cooperation comes from necessity or a genuine willingness to improve the services for the consumers?

    -Who is “selling” themselves to whom? FinTechs to banks or banks to FinTechs? Is it really a synergy?

    -What is next for cross-border payments?
  • Global Communications, Meet Compliance and Save Costs Recorded: Dec 13 2016 33 mins
    Marcus Kellman and Ed Grant (Solgari)
    Many fintech companies are successfully disrupting the financial services industry, but traditional obstacles continue to impede fast growth and compliance with strict regulations.

    In this webinar, you’ll discover how cloud technology offers the necessary flexibility and functionality, at a fraction of the price of traditional telephony systems.

    You’ll also have the chance to ask questions, so this is a great opportunity to better understand cloud communications and learn how your business can benefit from more integrated, flexible and smarter systems.

    -Learn how to meet all communications requirements today and tomorrow in the cloud.
    -Hear how cloud technology helps fintech address compliance and reduce audit costs.
    -Discover how to meet all standards immediately: PCI DSS, FCA & SEC Regulation, MIFID II.
  • Challenger Banks - where's the challenge? Recorded: Dec 8 2016 59 mins
    Louise Beaumont (techUK) Megan Caywood (Starling Bank) Bharat Bhushan (IBM)
    There is a proliferation of challenger banks in the UK - with 40 in the market, and more coming. They run the full gamut from digital first to branch first; from single product to full service; and from brand new to distinctly vintage.

    Join this panel where leading experts will:
    Explain the challenger bank landscape
    Discuss the drivers behind the 'Challenger' (r)evolution
    Argue about what's challenging and what's just PR
    Predict where genuine market changing challenge will come from
  • Reducing payment friction through mobile technology Recorded: Dec 7 2016 61 mins
    Richard Johnson |(RJ Digital), Lisa Fugate (i2c), Kristin Hallstrom (Judopay), Daniel Kornitzer (Paysafe)
    Join this session where our panelists will discuss:

    - What challenge does mobile cause for eCommerce, and what benefits does mobile tech bring?
    - Uber is the poster child for frictionless payments. How far could this mode be extended?
    -Is going totally frictionless the right aim for consumer and merchant?
    - What will be the significance of in-browser payments?
    - Who is best placed to capitalise on frictionless payments? Card schemes? Tech companies?
    - What role do wallets have?
    - What does this tell us about the future of payments beyond mobile (e.g. IoT).
  • Open Banking: A Perfect Storm Recorded: Dec 7 2016 62 mins
    Christoffer Hernæs, Chris Skinner (FS Club), Brett King (Moven)
    The landscape for financial services is changing, and the jury is still out as to how the endgame is going to play out. One of the concepts shaping this future is open banking.

    This development emerged out of the payment area where a perfect storm of shifting customer behavior, regulatory changes, the threat from the four horsemen (Google, Apple, Facebook and Amazon) and the quest for new business models are driving banks toward the open banking paradigm. Join this session to hear what the experts are saying, doing, and planning when it comes to this new key turning point in the banking revolution.
  • InsurTech: Opportunities and Disruption Potential Recorded: Dec 7 2016 58 mins
    Devie Mohan (Burnmark), Inna Leontenkova (FinLeap), Christopher Oster (Clark)
    This panel will look at the very hot topic of InsurTech and how it has emerged to be one of the most innovative sectors globally.

    We will have a group of insurtech experts and insurtech startup CEOs debating the future of insurtech, opportunities available in the space, and what true disruption looks like within insurtech.
  • The New Payments Infrastructure Recorded: Dec 6 2016 61 mins
    Scott Gamble (Mobios Consulting), Bruce Parker (Modo), Adam Kissane (Deloitte), Liam Spence (VocaLink)
    Faster, better, safer. These are just some of ways that the payments landscape has changed over the past few years. The payments infrastructure that we now know, is miles away from where it used to be, and it has shown no signs of slowing down.

    Join this panel where we'll discuss:
    Do retailers care about payments?
    Which regulations are affecting payments and what are the latest updates on these?
    Which innovations add value to retailers and consumers?
    Can mobile and instant payments really be safer?
    What do digital payments mean for smaller, independent retailers?
    How can we bridge the gap between old and new payment systems?
  • Next Generation Banking: Changes in the industry & where are we going Recorded: Dec 6 2016 60 mins
    Jenique McNaught (StrategyDesk), Simon Wilkinson (Tradle), Katharina Lueth (Raisin), Nigel Verdon (Railsbank)
    Join this session where our panel will discuss:

    · Changes in consumer wants

    · Changes in technology

    · Changes in regulatory landscape

    · Changes in competitive landscape

    Where are we going:
    · Digitally transformed banking

    · Banking products for the underserved

    · API banking
  • Ask the Blockchain Expert: Live Q&A on all things Blockchain Recorded: Nov 30 2016 61 mins
    Lory Kehoe (Director) and Eoin Connolly (Technical Architect) at Deloitte's Blockchain Lab
    Need some Blockchain 101? Got some more complex or specific questions on Blockchain technology that you need expert advice on?

    Join this live Q&A with senior leaders at Deloitte's Blockchain Lab to get real-time answers to your pressing questions on:

    -The basics: what is Blockchain? Do you need it for your job? How can it help you?
    -What are the limitations of the technology?
    -What can we expect in 2017?
    -Industry-specific, case-specific, or project-specific questions
  • Changing of The Guard: New Opportunities in U.S. Markets? Recorded: Nov 30 2016 45 mins
    Mike Buchanan, Western Asset - Frank Gannon, Royce & Assoc. - Scott Glasser, ClearBridge Inv. - Matt Schiffman, Legg Mason
  • Live video panel: Commercial lending insanity and why it has to change Recorded: Nov 29 2016 57 mins
    Devie Mohan (Burnmark), Jacqueline Morcombe (Misys), Louise Beaumont (techUK), Keith Ollier (Clydesdale & Yorkshire Bank
    With decreasing interest income for lenders, a reported 11% rise in commercial loan volumes isn’t balanced with a relative rise in profits. While certain flavors of bank-originated commercial loans are on the rise, behind the growth story lies a ticking time bomb. Join this live video panel where our experts will discuss why the time for commercial lending transformation is now.

    Tune in to this live video panel where we'll cover:
    -How can application, underwriting, legal process and credit management be harmonised across commercial lending products to deliver more joined up service to clients, enable digital transformation of the front office and maintain credit compliance?
    -What are forward-thinking lenders doing to reduce the time it takes to originate and implement loan facilities for corporate clients by 80-90%?
    -According to analyst houses, 85% of banks are looking to replace outdated Loan Origination systems and practices. What now?
  • Blockchain for payments: Experience on the ground Recorded: Nov 23 2016 64 mins
    Ina Yulo (BrightTALK), Peter Bidewell (Applied Blockchain), Joe Pindar (Gemalto)
    With the increasing ubiquity of mobile and the digitization of cash, the payments industry is facing unprecedented disruption. One of the most hotly debated disruptors has been blockchain technology, for which payments seemed a first and obvious use-case. The application of this, however, is not without its challenges, from regulatory constraints to liquidity, trust and consumer adoption. In this talk, we speak to some of the leading operators in the blockchain payments space to learn more about their experience to date and what they see for the future of blockchain payments.
  • Live Video Panel: Profiting from the FinTech Revolution Recorded: Nov 17 2016 84 mins
    Dara Albright and a panel of FinTech industry experts
    The FinTech revolution is upon us and with it comes a whole new marketplace of consumers, products and ideas. The new and exciting industry appeals to companies of all sizes and stages of growth from the smallest start-up to established giants.

    In this must-see program join Dara Albright and some of FInTech's and Finance's biggest names as they discuss how best to capitalize and be successful in this new market with your investment, business or consumer choices.

    You'll hear from Ron Suber of Prosper; Brian Korn, Manatt, Phelps and Phillips; Mark Rockefeller, StreetShares; Gene Massey of MediaShares; James A. Jones from IRA eXchange; and Todd Yancey of Investor Services all hosted and moderated by Dara Albright herself.

    Join them as they discuss key topics such as:
    - How non-exchange traded alternatives are becoming the mutual-funds of yesteryear
    - What is driving retail's demand for non-exchange traded alternatives
    - Using micro-investing technology to diversify across and within online marketplaces
    - How legislation if being used to engineer a new breed of alternative products
    - How innovations in self-directed IRAs will create new retail distribution channels for the entire alternative product universe.
    - How technology will ensure the scalability of online platforms and enable traditional financial services providers to increase AUM
    - How millenialls will fuel the growth of FinTech and redefine financial services
    - How FinTech will replace the 401k/Pension and transform the way you save for retirement
    - How modernizing the self-directed IRA is the trillion dollar FinTech opportunity

    FinTech, investment, finance, blockchain, AUM, lending, payments
  • Delivering Solutions for Tomorrow: Innovation in Payments Recorded: Nov 17 2016 63 mins
    Rashee Pandey (Bankable), Kriya Patel (The Bancorp), Kit Carson (Verdict Financial)
    Payments touches everyone. Hence, it is not a surprise that the industry is worth £75 trillion. With digital innovation adding new payment instruments for consumers, speed and transparency coupled with good user experience have become the norm in the area of payments. Following suit, more and more businesses now too are expecting payments to be processed in real-time.

    With increased expectations and continuous innovation, let’s discuss the present state of innovation and trends in payments globally, the industry challenges and debate on what is the best way forward to innovate in payments.

    Innovation in Payments
    - Payments Today
    o Developed markets vs Emerging markets
    o Which other industries, besides banking, is payments disrupting/innovating in?
    o What current B2B and B2C payment solutions stand out?
    - Challenges
    o Regulation?
    o Identity and security? Is biometrics the answer?
    o Infrastructure?
    o More?
    - What next?
    o How should/would the payments ecosystem look like in the next 5-10 years?
    o Is collaboration between players in the payments ecosystem the answer to innovation?
    o What role will open APIs play in this innovation process?
    o Will digital currencies play a significant role in everyday life?
    o What is UK’s position in paving the way forward for innovation in payments globally?
  • How Scandinavia became mobile payment champions of the world Recorded: Nov 17 2016 54 mins
    Daniel Döderlein (Auka)
    In Norway, Sweden and Denmark we experience 65% mobile payment adoption across the whole population. A key insight is that the services offered are all app-based payments, proprietary (like AliPay) and thus eats massively into the traditional card based payments and cash. This has a huge impact on the market dynamics as customers flock to easy to use app based solutions and merchants are no longer bound to physical hardware. Contactless cards and Apple Pay has zero market share. In this talk we will hear from the experts from the market, sharing their story on how Scandinavia became mobile payment champions of the world.
Business insight for RIAs and fee-only FAs
Thought Leadership for Financial Advisors (TLFA) provides Registered Investment Advisors (RIA) and fee-only financial advisors with practice management insights. You can find industry luminaries presenting weekly webinars on topics such as social media, marketing, referrals, engaging the affluent, compliance, life planning, retirement planning, and succession planning.

You can attend the webinars at no cost and will be able to submit real-time questions to presenters during the live online events. If you are unable to attend a webinar live, you can also view it afterward on demand.

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  • Live at: Sep 24 2014 8:00 pm
  • Presented by: Maria Marsala, Business Coach, Speaker & Former Wall Street Trader
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