Telling Your Story: How to Differentiate Your Practice

Presented by

John Comer, CFP ®, Comer Consulting, LLC

About this talk

Advisors have a tremendous opportunity to grow their practice if they can help prospective clients understand why the prospect should work with them. In this presentation, advisors will learn how to create compelling stories to stand out from your competitors and win more clients. This session describes seven story lines advisors can use to differentiate their practice. Handouts will include an article on the same topic and a worksheet to help advisors differentiate their practice. You can learn a little about John’s background and perspective by visiting his website:

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