Lead Scoring: The Science of Sales Conversion

Presented by

Paul Fuller, EVP at NuGrowth Solutions & Chuck Rue, Manager of Sales & Marketing Automation at NuGrowth Solutions.

About this talk

As markets become more fluid and fragmented, it becomes increasingly complicated for marketers to deliver the right messages to the right potential buyers to cultivate ready-to-buy leads. Traditional demographics are failing as a method for identifying likely buyers, so how do modern marketers keep up? Join us to explore the world of lead scoring. Learn how to cultivate a tight relationship between sales and marketing by identifying hot leads, ranked and scored based on profile characteristics and tracked online behavior. This session will cover: • Why traditional demographics are failing as an identifier for likely buyers • The lead scoring equation: Profile + Behavior = Likely Buyers • Using lead scores to influence marketing & sales messages • Cultivating sales & marketing alignment • Case Study: NuGrowth Solutions

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