Using Intent Data to Fuel Your Sales Automation Programs

Presented by

Charles Crnoevich, Head of Partnerships - Bombora and Shawn Elledge, CEO - Sales Lead Automation

About this talk

Join us for an educational webinar on how to use intent data to fuel your sales automation programs featuring Charles Crnoevich, Head of Partnerships at Bombora and Shawn Elledge, CEO of Sales Lead Automation and the founder of the Lead Generation Institute. You will learn: How to identify companies consuming content related to your products and services How to pull and prepare your data How to target ideal prospects at those companies using sales automation platforms What types of subject lines that will get your emails opened Body copy that generates responses The importance of email domain strategies How to manage responses How to develop cadences that ensure no lead gets left behind

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The Lead Generation Institute provides educational content designed to help marketing and sales professionals drive revenue rapidly via in-person events, online webinars, and hands-on workshops.