Data Strategies Designed to Improve Your Lead Generation Efforts

Presented by

Jason Hubbard, VP of Growth, SalesIntel & Shawn Elledge, Founder of the Lead Generation Institute

About this talk

Please join us for an educational webinar on how to use advanced data strategies to improve your lead generation efforts. Research studies suggest it takes 6-13 touches to generate a sales qualified lead. So the role data plays in any sales or marketing strategy is critical. Data impacts your targeting options, personalization capabilities, and the number of channels you can touch your prospects which impacts your cadences and overall effectiveness in generating SQL’s. The better the data, the better the results, period. Shawn Elledge will share a case study where he decided to focus on data quality vs. quantity and how the campaign open rates nearly tripled and response rates jumped 1200% generating over 8 million in opportunities on 30 days. Joining Shawn will be Jason Hubbard, Vp of Growth at SalesIntel. You will learn: Advanced database strategies Data preparation for lead generation Data appending options Data workflows and processes Data collection methods What to look for in a data provider

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The Lead Generation Institute provides educational content designed to help marketing and sales professionals drive revenue rapidly via in-person events, online webinars, and hands-on workshops.