Capitalizing on Digital Body Language

Presented by

Christine Crandell, President, New Business Strategies

About this talk

Social media has fundamentally changed how prospects and customers engage with organizations of all sizes. Buyers embark on a journey that is self-directed, trust-based, and social where the experience of the relationship is as important to them as the product or service being purchased. Their Buyers' Journey is a set of organizing principles for aligning company functions and roles to enable, engage and establish enduring relationships with buyers. Topics Covered: - Understanding the principles of the Buyers Journey - Deciphering your prospects digital body language - Accelerating revenue cycles by aligning to the Buyers Journey - Deriving best practices from case study examples Christine is the President of New Business Strategies where she has advised over 70 companies including Good Technology, McKesson, and Oracle on how to dramatically improve revenue performance by aligning to their market's buying cycles. She is also a frequent writer and blogger for Forbes.

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