Using Search Marketing for Demand Generation

Presented by

David Rodnitzky, CEO, PPC Associates

About this talk

For many marketers, demand generation immediately conjures up thoughts of massively expensive branding campaigns with clever TV spots, full-page magazine placements, and aggressive radio coverage. Saavy marketers are discovering a great alternative to expensive offline demand gen - digital demand generation. Search engines like Google now offer a host of demand generation-focused solutions that can drive incredible awareness of your products and services, but at a measurable and affordable price. This webinar provides tactical tips and tricks to drive demand generation through SEM.

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