Using Brand to Drive Demand

Presented by

Jan McDaniel, CMO, BrightTALK

About this talk

Your company’s brand plays a critical role in generating new and returning business opportunities. As marketers integrate webinars into their marketing plans and resource centers, it raises the question, “How can marketers provide a branded experience for their audience?” Join us on January 10 for 30 minutes as Jan McDaniel, CMO at BrightTALK and a 25-year marketing executive, shares the details of managing a consistent brand experience across your webinar campaigns and how to leverage your brand in generating demand. Topics Covered: - Understanding the role of brand in business - Addressing concerns of brand managers - Reviewing brand impressions across a single online event (case study)

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The Lead Generation Institute provides educational content designed to help marketing and sales professionals drive revenue rapidly via in-person events, online webinars, and hands-on workshops.