eProspecting: How to Deliver Monetizable Leads Faster for Your Sales Partners

Presented by

Bret Smith, Managing Principal High-Impact-Prospecting & Chris Moore, CEO of Zeroed-In Technologies

About this talk

Today there's so much focus on the medium and long-term goals of demand creation accomplished via marketing automation and nurture. Meanwhile, our sales brethren critically depend upon us for short-term outcomes - truly monetizable lead creation - and are measured by benchmarks that require sooner results that we can often provide through nurture efforts. What would happen if we took the best practices of a truly professional salesperson and embedded them in a well-defined, highly-repeatable and personalized marketing process? What if persistent follow-up, more meaningful "touching" and a tighter messaging rhythm was converged with automated marketing (lead scoring, "next touch" logic and web intelligence)? In other words, what if we could prospect like salespeople using all of the wonderful tools at our disposal as marketers? If you'd like to better understand what email-centric "prospecting" accomplishes, this is the webinar for you. Join audience recruitment and sales prospecting thought leader Bret Smith and his guest, Chris Moore, CEO of Zeroed-In Technologies, as they take you through a living, breathing case study that illustrates how such a process delivers high-impact results. Key learning points: •Key differences between email marketing and eProspecting •Leveraging thought leadership content into meaningful eProspecting messaging •eProspecting specifics from message thread development to response processing •Outcomes that will make a sales manager’s heart soar!

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