How to Build and Monetize an Online Event Community

Presented by

David Kreitter & Quoc-Thai Dang, Demand Generation Team, BrightTALK

About this talk

With the explosion of webinar and video usage across all industries for lead generation, awareness and training, organizations are now starting to realize the benefits of a community based marketing approach to online events. Join this webinar as Quoc Dang and David Kreitter of BrightTALK share the components of a success event community and the steps to build and monetize your own. You will learn: How to build a content creation machine from within your community How to build your community with paid, earned and owned audiences How to monetize your online event community with sponsorship, membership or sales followup success How to track the success against your business goals

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The Lead Generation Institute provides educational content designed to help marketing and sales professionals drive revenue rapidly via in-person events, online webinars, and hands-on workshops.