Accelerate your Sales Funnel with Marketing Automation
Presented by
Atri Chatterjee, CMO of Act-On Software and Shawn Elledge, Founder of DemandCon
About this talk
Marketing automation gives a company the tools it needs to accelerate their sales funnel. In fact, according to Aberdeen Group, marketing automation can provide:
• 46% Increase in Annual Revenue
• 26% Increase in Lead Conversions
• 25% Decrease in Cost Per Lead
Join Atri Chatterjee, CMO of Act-On Software and Shawn Elledge as they discuss how to use marketing automation to accelerate the sales funnel – and increase revenue.
The following 5 steps will be discussed:
1. Develop Content
2. Keep Score
3. Cadence | Progression
4. Handoff to sales
5. Measure & Refine
The Lead Generation Institute provides educational content designed to help marketing and sales professionals drive revenue rapidly via in-person events, online webinars, and hands-on workshops.…