The Lead Generation Institute provides educational content designed to help marketing and sales professionals drive revenue rapidly via in-person events, online webinars, and hands-on workshops.

For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Join this program if you are looking for a practical customer-centric framework that provides a systematic process for navigating and accelerating a sustainable path to organic growth.


During this program, Laura Patterson, author of the new Fast-Track Your Business and thought leader on using data-derived insights, operational excellence, and performance management to accelerate growth will cover:

•             Making customer-centric more than a buzzword

•             Using upstream Marketing to drive growth

•             Applying a framework to accelerate traction in the market

Revisiting Your Processes for Sustainable Organic Growth

Join us for an educational webinar on how to use intent data to fuel your sales automation programs featuring Charles Crnoevich, Head of Partnerships at Bombora and Shawn Elledge, CEO of Sales Lead Automation and the founder of the Lead Generation Institute.

You will learn:

How to identify companies consuming content related to your products and services
How to pull and prepare your data
How to target ideal prospects at those companies using sales automation platforms
What types of subject lines that will get your emails opened
Body copy that generates responses
The importance of email domain strategies
How to manage responses
How to develop cadences that ensure no lead gets left behind

Using Intent Data to Fuel Your Sales Automation Programs

Please join us for an educational webinar on how to use advanced data strategies to improve your lead generation efforts.

Research studies suggest it takes 6-13 touches to generate a sales qualified lead. So the role data plays in any sales or marketing strategy is critical. Data impacts your targeting options,  personalization capabilities, and the number of channels you can touch your prospects which impacts your cadences and overall effectiveness in generating SQL’s.  The better the data, the better the results, period.

Shawn Elledge will share a case study where he decided to focus on data quality vs. quantity and how the campaign open rates nearly tripled and response rates jumped 1200% generating over 8 million in opportunities on 30 days.

Joining Shawn will be Jason Hubbard, Vp of Growth at SalesIntel.

You will learn:

Advanced database strategies
Data preparation for lead generation
Data appending options
Data workflows and processes
Data collection methods
What to look for in a data provider

Data Strategies Designed to Improve Your Lead Generation Efforts

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