Accelerate your Sales Funnel with Marketing Automation

Presented by

Atri Chatterjee, CMO of Act-On Software and Shawn Elledge, Founder of DemandCon

About this talk

Marketing automation gives a company the tools it needs to accelerate their sales funnel. In fact, according to Aberdeen Group, marketing automation can provide: • 46% Increase in Annual Revenue • 26% Increase in Lead Conversions • 25% Decrease in Cost Per Lead Join Atri Chatterjee, CMO of Act-On Software and Shawn Elledge as they discuss how to use marketing automation to accelerate the sales funnel – and increase revenue. The following 5 steps will be discussed: 1. Develop Content 2. Keep Score 3. Cadence | Progression 4. Handoff to sales 5. Measure & Refine

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The Lead Generation Institute provides educational content designed to help marketing and sales professionals drive revenue rapidly via in-person events, online webinars, and hands-on workshops.