Ben Turner, Director of Sales, Institute of Sales & Marketing Management
About this talk
The battle between sales & marketing never really seems to go away, but with marketers creating intelligent lead generation campaigns to feed business opportunities to the sales team, are they actually giving sales organisations what they really want?
The session will allow you to:
Understand the qualification process that world class sales organisations are implementing
Understand the relationship between lead generation and sales qualification
Understand what sales people need, not what they want!