Zen and the Art of Marketing Automation

Presented by

Aaron Stead, Vice President of Sales, Infusionsoft & Peter Daly-Dickson, Founder, Conquer the Chaos

About this talk

Robert Pirsig’s 1974 philosophical novel, Zen And The Art Of Motorcycle Maintenance, has more to do with creating a Marketing Automation roadmap than, at first sight, it might appear! Using a case study of creating a roadmap for a 10-employee business, Peter Daly-Dickson hopes to leave you feeling excited and inspired to incorporate a “non-rational” approach in your pursuit of producing high-quality marketing automation plans. You’ll learn… the real reason business owners want marketing automation the biggest hurdle to effective implementation of marketing automation what a quality marketing automation plan is, and what it isn’t

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (70)
Subscribers (6611)
The Lead Generation Institute provides educational content designed to help marketing and sales professionals drive revenue rapidly via in-person events, online webinars, and hands-on workshops.