The Truth About Your Lead Generation Efforts

Presented by

Rod Sloane, Author/Speaker

About this talk

Rod Sloane, Author of “Alignment – The Secret to Getting Your Sales and Marketing Teams Working Together”, will provide a practical look at how to cut through all the clichés and attacks on sales and marketing alignment. Takeaways include: The Truth about your Lead Generation Avoid the most common mistake in trying to get sales and marketing working together The Five Step Plan to profitable Alignment Rod will share years of experience gained while working at BAT, IBM, CA, OpenVision, UBS and Blackpool Pleasure Beach. Voted Best UK Business Speaker in 2008 by the College of Public Speaking, Rod delivers fast-paced, high-energy presentations that are both educational and funny!

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The Lead Generation Institute provides educational content designed to help marketing and sales professionals drive revenue rapidly via in-person events, online webinars, and hands-on workshops.