Joel Puznava, Head of Customer Success Directors, DemandGen AG. David Dorling, Head of Global Marketing, Swiss Post Solutions
The growth of Swiss Post Solutions (SPS), a division of Swiss Post, is due in part to an acquisition strategy that started in 2000. This has resulted in 40 brands being consolidated under one global brand, across the fifteen countries that SPS operates in. It was recognized that significant benefits could be achieved if the local demand generation activities were standardized through the implementation of a common platform and by adopting a universal Demand Creation and Nurturing Strategy Framework. Central to the success of this project would be agreement between the sales and marketing organizations on an integrated sales and marketing process. In September 2011 SPS, in conjunction with DemandGen, embarked on a project to introduce the Eloqua marketing automation platform into a number of countries simultaneously. This presentation will discuss: * The reasons why SPS chose to implement a marketing automation system – * The issues faced in deploying a system across multiple countries, each with their own specific requirements – * The long-term vision and how this influenced the implementation model The cultural and organizational evolution of the company can play an integral part in how to approach such an implementation. SPS and DemandGen hope to provide, through their own experience, the audience with some insight and hints on how to approach their own implementations and other factors that they need to consider.