Navigating Marketing Automation, 6 Lessons Learned from the School of Hard Knock

Presented by

Adam Sharp, Managing Director, CleverTouch

About this talk

CleverTouch, a company specializing in helping companies ramp pipeline and revenues faster through marketing optimization technologies, needed to build better conversations with their own database and improve their customer relationships. CleverTouch knew that marketing automation would be required in order to scale critical efforts of their small marketing team, so much so that they not only implemented it for their own company, but also set on a quest to evangelize that wisdom to their clients. During this process, CleverTouch discovered how to leverage this technology to maximize demand generation campaigns, improve productivity and transform marketing teams. Please join Adam Sharp as they discuss lessons learned, and share best practices for marketing automation optimization.

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