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Targeted Contact Mapping & Campaign Content Alignment

The ability to map and target specific contact types is increased with higher levels of intelligence. This greatly enhances your ability to align your specific content to the audience and create a more responsive contact universe. To boost pipeline velocity and downstream revenue alignment, marketer
The ability to map and target specific contact types is increased with higher levels of intelligence. This greatly enhances your ability to align your specific content to the audience and create a more responsive contact universe. To boost pipeline velocity and downstream revenue alignment, marketers can use this high-level mapping to create engaging micro-level campaigns.

Learn how Lenovo leveraged “competitive intelligence” to drive repeatable and predictable MQLs/SRLs and grow market share for their workstation products.
Recorded Oct 1 2012
51 mins
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Presented by
Steve Barnard, Lenovo; Lisa Bauerlein, Lenovo; Frank Willey, Oceanos, Inc.
Presentation preview: Targeted Contact Mapping & Campaign Content Alignment
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  • Title: Targeted Contact Mapping & Campaign Content Alignment
  • Live at: Oct 1 2012 7:45 pm
  • Presented by: Steve Barnard, Lenovo; Lisa Bauerlein, Lenovo; Frank Willey, Oceanos, Inc.
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