Integrating Telesales & The New Sirius Waterfall

Presented by

Jeffrey Wright, Director, Demand Center Consulting, MarketOne International

About this talk

Mr. Wright will discuss how organizations can adopt the new SiriusDecisions waterfall and truly integrate Teleprospecting seamlessly into inbound and outbound demand generation programs. While many organizations have used some flavor or Teleprospecting or tele-qualification to drive leads into the funnel, marketing and sales teams must properly align their resources with best-in-class demand generation modeling and measurement, clearly defined SLAs and hand-off processes, and a Nurture strategy that continues the conversations started by either Digital or Human interaction. “Teleprospecting is more important than ever” – SiriusDecisions

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