Data Mining Social Media Channels for BtoB Lead Generation

Presented by

Shawn Elledge, CEO Demandcon, Josh Turner Founder of Linked University and Rich Kumar, Customer Success Manager eGrabber, Inc

About this talk

BtoB Sales and marketing professionals frequently cite LinkedIn as one of the most valuable social networks to incorporate in a marketing and sales strategy. In fact, some statistics report that LinkedIn is 277% more effective for BtoB lead generation than Twitter and Facebook. However BtoB professionals are having trouble grasping how to get the most out of this powerful network. Register for this webinar and learn how Shawn Elledge, CEO of Demandcon and Josh Turner, Founder of Linked University use eGrabber, the industry’s most accurate Internet research technology to capture, append & update BtoB prospect lists. We will discuss data strategies that work, what doesn’t, and how to build a highly targeted prospect list.

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The Lead Generation Institute provides educational content designed to help marketing and sales professionals drive revenue rapidly via in-person events, online webinars, and hands-on workshops.