5 Global Trends That Will Impact Your Marketing Strategies in 2012

Presented by

Beth Tessier, Executive Director of Consumer Insights and Ellen Desmarais, Executive Director of Strategy

About this talk

Join Factiva for a look at five economic and cultural trends that will impact your marketing strategies in 2012 and beyond. Beth Tessier, Executive Director of Consumer Insights, and Ellen Desmarais, Executive Director of Strategy bring together the latest research on: • Urbanization and how its impacts on city growth and geographic expansion affect the way you go to market • New world of mobilization and the marketing implications you must consider in order to thrive in an m-commerce world • Proliferation of consumer choices and how your customers make decisions in order to help your buyers to make the right ones • The how, why, and what of online sharing and the marketing strategies you need to consider • The right balance of global vs. local and how you can successfully operate in a borderless world Register today.

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